Wella Professionals: The Science Behind Lasting Shine | Craft Collective Salon Group
- Craft Collective Team

- Oct 26
- 2 min read
Science meets art at Craft Collective Salon Group, where we use Wella Professionals to create precision color and gloss results that last. Wella’s formulas combine advanced pigment technology with gentle pH balance, allowing our stylists to deliver luminous tone without compromising integrity.
Why We Use Wella
Wella Professionals has spent over a century perfecting color science. Their innovations—like Shinefinity™ gloss and Koleston Perfect ME+™—set the global standard for consistency and reflection.
Our stylists love Wella for:
Long-lasting brilliance and natural shine.
Balanced formulas that protect hair bonds during coloring.
Gloss and tone options ideal for every texture and lifestyle.
See how we build on these innovations in Top Hair Colorists in North Hills: Meet the Experts Behind Craft Collective.
The Power of Shinefinity
Wella’s Shinefinity™ Zero Lift Glaze is a breakthrough in tone refinement. It enhances color vibrancy while preserving natural depth, making it ideal for refreshes between balayage appointments or seasonal touch-ups.
Explore its impact in Best Balayage in Pittsburgh: Craft Collective Salon Group Leads the Way.
Bond Protection and Strength
Wella’s Plex technology safeguards the internal structure of hair during color, helping clients maintain long-term strength and flexibility. It’s how we ensure your shine lasts months beyond your appointment.
Learn how we combine performance and sustainability in The North Hills Guide to Sustainable Hair Trends in 2025.
Wella and Sustainable Beauty
Wella’s formulas are increasingly eco-conscious—vegan, cruelty-free, and designed with recyclable packaging. This mirrors Craft Collective’s core philosophy: innovation should enhance both beauty and the planet.
Book a Wella Gloss or Color Refresh
Experience the difference science makes. Book your Wella glossing or full-color service today at Craft Collective Salon Group, and enjoy luminous, lasting shine designed for real life.
Schedule online at craftcollectivesalongroup.com.
Cross-Link Summary:Internal – Balayage Blog, Top Colorists Blog, Sustainable Hair Trends Blog.External – Wella Professionals official site.Local Anchors – Pittsburgh, North Hills, Wexford, Allison Park, glossing salon, Wella Professionals Pittsburgh.

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